Customer journey mapping helps you refocus your strategy on your customers and what they want. You can have a technological miracle of a product, but if it doesn’t actually meet the needs of your customers, you won’t get anywhere. This process helps you refine the customer service experience into something seamless that inspires brand loyalty. You’ll map touchpoints in your service and how that customer may react to them, gathering insights along the way.
This customer journey map template will help you chart a hypothetical customer’s experience with your company.
For your business to succeed, you need to keep your customers happy-and to keep them happy, you have to understand them.